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polishOnce a luxury brand loses its prestige through over-licensing, discounting and off-message marketing, it’s nearly impossible to regain its former luster. In this post, brand guru David Aacker talks about how Burberry’s CEO strategically overcame these challenges to bring the brand back on track: https://www.linkedin.com/today/post/article/20140616191245-2171492-on-giving-a-luxury-brand-relevance-and-energy-look-to-burberry

For more on Burberry, see this post.