Another luxury brand, Salvator Ferragamo, connects with the world of art to capture and reinforce the brand’s message (see how Lexus did this in a previous post). The nine-room exhibit at Ferragamo’s own museum in Florence uses famous works of art, photography, film, architecture and performance pieces to honor the designer’s dedication to the art and science of the human foot. To create a sense of the interplay between the feet of fashion and of art, this video takes you on a walking tour of Venice in a pair of lipstick-red stilettos as they navigate through iconic works of art. The triangular “pendulum” is the symbol for the Equilibrium exhibit.
What do you think? Is fashion art and does connecting a fashion brand to the world of art increase its prestige?