Great move Celine, naming famed author Joan Didion as the face of your new campaign. For more, click here.
The month of December is traditionally one for giving and receiving gifts. It seems fitting then, as I try to select the perfect present, that I’ve spent most of the month addressing the question “What is Luxury?” (see “Is the term “luxury brand” overhyped?” and “More on What is Luxury?“).
We may have to leave the year with the question unanswered, or at the very least, we may have to settle for a paradox, according to a recent article in The Economist: “The Modern Luxury Industry Rests on a Paradox.”
I thought it fitting to wrap up the year with this article. It covers all aspects of the luxury question from many perspectives: age, geography, politics, world events, and social climate. Continue reading
This seems to be the week to address the question “What is luxury? (See “Is the term luxury brand overhyped?”). That’s why I’m happy to report London’s Victoria and Albert Museum will explore the luxury iquestion n an upcoming exhibit “What is Luxury?” from April through September 2015.
According to the V&A website:
What is Luxury? will interrogate ideas of luxury today. It will address how luxury is made and understood in a physical, conceptual and cultural capacity…The future of luxury will be explored, asking questions about the role that time, space, privacy, well-being, social inclusivity and access to resources and skill may play in determining our choices and aspirations.