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Category Archives: The Devil Sells Prada

The Devil Sells Prada… and burns the customer!

20 Tuesday May 2014

Posted by Victoria Macdonald in The Devil Sells Prada, Uncategorized

≈ 4 Comments

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Customer Experience, Customer Service

matchHow rude can you go? Will nasty open your wallet?

Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers’ Desire for the Brand, is a new study that will appear in the October 2014 Journal of Consumer Research. The study (co-authored by Dr. Darren Dahl, a marketing professor at the Sauder School of Business and Prof. Morgan Ward of the Cox School of Business) found customers who receive poor treatment from sales associates in a luxury retail environment are more likely to make a purchase.

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