Tag: Brand

Brand

What do you think of smart luxury?

by Victoria MacdonaldLeave a Comment on What do you think of smart luxury?

smartIn today’s New York Times, fashion commentator Vanessa Friedman coined a new term (with the help of one of her readers): smart luxury. Friedman uses the term to describe designer Tomas Maier’s new aesthetically luxurious styles that don’t carry a luxury price tag. Friedman suggests ‘smart luxury’ could serve double duty as a substitute for the less pleasant sounding ‘wearables’. Who wouldn’t want to buy smart luxury?

What are your thoughts? Is ‘smart luxury’ a phrase that will catch on? (Read the New York Time’s article here.)

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Brand

Can brands transcend the language barrier?

by Victoria Macdonald1 Comment on Can brands transcend the language barrier?

Through its innovative Lexus  “Amazing in Motion” campaign with the STROBE project in Kuala Lumpur, Malaysia, Lexus intends to use art as a vehicle to translate its brand across the globe. The art campaign celebrates art, technology, innovation and movement – all elements of the Lexus brand. Above all, “Amazing in Motion” shows a new creative side of Lexus, according to Brian Bolain, Corporate Marketing Communications Manager at Lexus. Bolain believes the STROBE project, through its inventive use of tumbling LED-lit acrobats and stuntmen, will transmit the message of speed and movement across language barriers, “As the brand has now expanded to over 80 world markets, it is more important than ever that there be some common understanding of what Lexus represents that transcends any barriers that language might present.”

http://www.youtube.com/watch?v=jhBfeYxTUB0

Brand, Customer Experience, Customer Service

The key to Ritz-Carlton’s extraordinary service is training associates to pick up on cues and anticipate customers’ needs.

by Victoria MacdonaldLeave a Comment on The key to Ritz-Carlton’s extraordinary service is training associates to pick up on cues and anticipate customers’ needs.

Our Ladies and Gentlemen: Olivia Brown

Each month, The Ritz-Carlton Leadership Center (RCLC) features an interview with an employee — a Lady or Gentleman of The Ritz-Carlton — in order to share an insider’s view of the organization.