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Tag Archives: Coach

The Value of Luxury

27 Monday Oct 2014

Posted by Victoria Macdonald in Brand, Customer Experience, Customer Service, Fashion, Luxury Sales Training

≈ 2 Comments

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Abercrombie & Fitch, Brand, Burberry, Coach, Customer Experience, Customer Service, Gucci, Luxury, Luxury Brand, Luxury Fashion, Luxury Retail, Luxury; Handbags, Michael Kors, Price, Value Selling

auction-paddle-2Luxury has been defined as something that is pleasant to have or experience, but is not a necessity. The concepts of exclusivity and rarity can also factor into the definition of luxury. Value, on the other hand, is determined by the relation of price to perceived benefit. But if luxury is not a necessity, then how do we determine its value? Continue reading →

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