Luxury shoppers still prefer in-store experience over online

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The April 2013 Luxury Institute survey revealed only 25% of wealthy shoppers buy online after checking out merchandise and gaining insights at a store. While luxury brands are starting to understand the importance of creating a seamless brand journey through  omni-channel marketing, the luxury consumer still enjoys the personal, white glove treatment. For more on the importance of the luxury customer experience read this recent blog post “Moving Beyond Customer Service to Customer Experience.”

 

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