Transforming Employees into Passionate Brand Ambassadors

brandambassadorI was recently interviewed for the Wharton School Business radio program on Sirius XM When Things Go Wrong hosted by Christian Terwiesch. We talked about how to transform employees into passionate brand ambassadors by helping them create personalized brand heritage stories, incorporate engaging brand vocabulary into their customer conversations, and position features as benefits to the customer.

Use the player below to listen to the program.

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